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New look for Spearhead
Spearhead Machinery has a fresh new look following the company’s first major rebranding
exercise. While the characteristic green and yellow colours of the popular UK vegetation
control specialists have been retained, a new corporate logo has been introduced
to the market.
“Spearhead has always been a progressive company and we like to set the pace when
it comes to product development as well as the look of the company within our sector,”
explained Commercial Manager Graham Jones.
“Times change and while our machinery design is evolving continually, we felt it
was also important to adopt a fresh new look to reflect the exciting changes currently
taking place throughout the company. It’s important that we retained the Spearhead
colours for which we’ve become recognised over the years, but the sleek new branding
fits perfectly with the lines of our new models
” The Worcestershire-based company has introduced a strong modern streamlined font
with a bold forward-pointing chevron. The graphic is underpinned with a new strapline...
‘Quality – That’s the point’. The new livery is already being rolled out on the
production lines and throughout Spearhead’s marketing and promotional literature.
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